The team at Engaged Tracking approached us with the challenge of "We’re not sure how to differentiate ourselves from other ESG investment products”. This lead to a series of extensive research with consultancy L&A. This included semiotic analysis, qualitative research and competitor mapping. Working closely with the client and extended team we developed a new proposition & name for the brand, realigning the tone of the product to be more fitting with the modern approach it was taking. A new brand identity and digital design was then rolled out to embody the brands new series of values and mission, creating a fully holistic rebrand of the business.